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Issue #40 - November 8-14, 2002 |
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HDTV in 15% of US Homes by 2008 |
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HDTV in 15% of US Homes by 2008New research from Strategy Analytics shows growing demand for High Definition Television (HDTV). The analysts predict that 29 million US households will own HD-capable TV displays by 2008, and that half of these displays will be connected to a high definition television service. Eighty-four percent of these HDTV subscribers will be using either cable or satellite services. HDTV sales are being driven by demand for larger, high quality TV displays. Most TV receivers retailing over $1500 are HD-capable. Strategy Analytics predicts that 4.8 million US homes will own an HD-capable display by the end of 2002, of which nearly one million will also have HDTV tuners for cable, satellite or terrestrial platforms. By 2008, the number of HD-capable displays in US homes will have reached 33.4 million units. Of these displays, 27 percent will be connected to an HDTV service via cable, 14 percent via satellite, and 8 percent via digital terrestrial television. The report identifies the increasing support of cable and satellite operators and their content partners as a key factor in the take-up of HDTV services. |
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